Current:Home > MySummer School 2: Competition and the cheaper sneaker -AssetVision
Summer School 2: Competition and the cheaper sneaker
View
Date:2025-04-17 21:11:38
For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition.
So, what can you do to make sure your product is a success? That was the conundrum facing the Starbury. It was a basketball shoe with a celebrity endorsement, that had to go up against THE basketball shoe with THE celebrity endorsement: the Air Jordan. Our first story is about the ways in which the Starbury succeeded and failed in taking on a juggernaut.
Then, we will hear a story about trying to avoid the dangers of "perfect" competition. Two companies making almost identical handbells learn that the key to their success lies in convincing customers how different they really are.
Find all episodes of Planet Money Summer School here.
The series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Keith Romer and engineered by Robert Rodriguez. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: Universal Production Music - "Lost Situation," "Checking In" and "Growling Sax"; Sound of Picture - "Blammo"; FirstCom - "Money Never Change Us"; Arsis Handbell Ensemble - "Morning Mood"; Sonos Handbell Ensemble - "The Nutcracker" and "Sleigh Ride."
veryGood! (57)
Related
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Music Review: Sabrina Carpenter’s ‘Short n’ Sweet’ is flirty, fun and wholly unserious
- Who did Nick Saban pick to make the College Football Playoff on 'College GameDay'?
- NASA Reveals Plan to Return Stranded Astronauts Butch Wilmore and Suni Williams to Earth
- New data highlights 'achievement gap' for students in the US
- NASCAR Daytona live updates: Highlights, results from Saturday night's Cup race
- Federal appeals court upholds Maryland’s handgun licensing requirements
- After millions lose access to internet subsidy, FCC moves to fill connectivity gaps
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Rare wild cat spotted in Vermont for the first time in six years: Watch video
Ranking
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Watch: Young fan beams after getting Jose Altuve's home run bat
- Watch: Young fan beams after getting Jose Altuve's home run bat
- Kansas judge throws out machine gun possession charge, cites Second Amendment
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- New York temporarily barred from taking action against groups for promoting abortion pill ‘reversal’
- Prosecutor says ex-sheriff’s deputy charged with manslaughter in shooting of an airman at his home
- Inside the Shocking Sicily Yacht Tragedy: 7 People Dead After Rare Luxury Boat Disaster
Recommendation
Taylor Swift makes surprise visit to Kansas City children’s hospital
Florida State vs Georgia Tech score today: Live updates, highlights from Week 0 game
Rapper Enchanting's Cause of Death Revealed
Kansas City Chiefs make Creed Humphrey highest-paid center in NFL
This was the average Social Security benefit in 2004, and here's what it is now
Unusually early cold storm could dust California’s Sierra Nevada peaks with rare August snow
Blake Lively Reveals She Baked “Amazing” Boob Cake for Son Olin’s First Birthday
Judge limits scope of lawsuit challenging Alabama restrictions on help absentee ballot applications